3 Priorities for Your Professional Development
Professional Continuous Improvement Cycle
Today it’s imperative that you are continuously learning. In rapidly evolving industries like internet marketing it’s critical that you not only stay abreast of strategic and tactical developments in the industry, you also need to address your own professional developmental needs to insure that you not only maintain but increase your value to your employer, remaining sharp and marketable. But how do you prioritize and focus your efforts?
There are 3 priorities for your professional development that I would recommend regardless of your career path.
- Identifying current professional development needs
- For the role you hold today
- Identifying future professional development needs
- For your next career move
- Keeping current
- Industry trends, tactics and best practices
- Business and competitive philosophy and strategy
- Industry relevant economic research and trends
- Industry relevant consumer research and behavioral trends
It is very common for people to move into different functional areas as their careers develop. Even if you remain in the same department for your entire career there is nothing more valuable then someone who knows their job, can demonstrate transferable skills, offer cross-functional insight and is knowledgeable about topics that have direct impact on the broader business. That’s a person I want to promote.