http://www.thomasstockwell.com The Strategic Online Marketing Blog by Tom Stockwell Sat, 27 Jun 2009 14:53:22 +0000 http://backend.userland.com/rss092 en [caption id="attachment_290" align="alignright" width="270" caption="AP File Photo"][/caption] Last year as the recession took hold my employer took drastic action cutting back the marketing team.  I was out of a job. In 25 years of working, it was the first time in my life that I needed unemployment benefits. While ... http://www.thomasstockwell.com/2009/05/five-lessons-from-the-unemployment-line/ In celebration of my 500th bookmark on Delicious.com I wanted to offer a Delicious Top 10 Countdown.  With the average user saving 30 bookmarks I'm somewhat of an extreme - Yet for all those who haven’t discovered Delicious, I want to tell you point blank, your missing out on a ... http://www.thomasstockwell.com/2009/04/10-reasons-to-use-delicious/ Yesterday was "#FollowFriday" on Twitter.  It's a great chance to tell others about the most interesting people you follow on Twitter, the practice is growing in popularity.  I took the opportunity to visit a number of new and interesting people and came across @UtahNewsGuy, Leo Dirr.  @UtahNewsGuy doesn't have a ... http://www.thomasstockwell.com/2009/04/twitters-tweet-marketers-measure/ [caption id="attachment_237" align="alignright" width="270" caption="GoDaddy.com Invoice"][/caption] Recently I received the e-mail seen on the right from GoDaddy.com announcing that they had automatically renewed the "Business Registration" for several URL's that I own.  At first I was thinking that this was an automatic renewal for my domain names but this was not ... http://www.thomasstockwell.com/2009/03/godaddycom-business-registration-scam/ Recently I had a great conversation with Lisa a senior e-commerce marketer.  Lisa observed that she hadn’t seen enough evidence that social media was relevant to her organization.  She raised some very legitimate concerns including the negative business impacts of customer criticisms; identifying resources to manage it once launched and ... http://www.thomasstockwell.com/2009/02/the-fragrant-and-prickly-social-media-rose/ [caption id="attachment_159" align="alignright" width="234" caption="Professional Continuous Improvement Cycle"][/caption] Today it’s imperative that you are continuously learning.  In rapidly evolving industries like internet marketing it’s critical that you not only stay abreast of strategic and tactical developments in the industry, you also need to address your own professional developmental needs to insure ... http://www.thomasstockwell.com/2009/02/3-priorities-your-professional-development/ [caption id="attachment_69" align="alignright" width="195" caption="Posthumous portrait of Christopher Columbus by Ridolfo Ghirlandaio."][/caption] When Christopher Columbus made his maiden voyage in search of a western route to the East Indies there were many similarities between that venture and the pioneers of social media in organizations today.  It’s an unprecedented request; potentially requiring ... http://www.thomasstockwell.com/2009/01/the-pre-columbian-era-of-social-media-is-over/ [caption id="attachment_132" align="alignright" width="212" caption="Generic Cola Can - Jewel Supermarket"][/caption] I read a very interesting post on the Branding Strategy Insider Blog that got me thinking about house brands and how beneficial they are to driving product innovation and in particular a product's value proposition.  Granted house brands are often a ... http://www.thomasstockwell.com/2009/01/house-brands-and-innovation/